branding &
product design
Scroll to see some of my favorite projects I've completed as a Markets, Innovation & Design Major & in my work experiences.
urban outfitters pr strategy
I was tasked with bringing Urban Outfitters' Bec line to life through PR, including dream headlines, a mock press release, key media outlets, and unique angles.
Bucknell Greenway conversation pods
MIDE 302: Design Realization
In this project, my team and I were tasked with creating multi-functional rest areas for the Bucknell Greenway, a new trail that runs throughout campus and into Downtown Lewisburg. After many prototypes, conversations with students and locals, and refining our branding, we came up with our Conversation Pods. Click through to see our presentation!
the
product:
the
process:
chillytote
MIDE 302: Design Realization
In this project, I was tasked with creating a better version of a shopping basket. I executed each step of the design process including prototyping and conducting 360-reviews to land on my finished product, the ChillyTote.
cpg company case
I was tasked to research 3 CPG brands on social media, and based on my findings, I put together a potential influencer campaign for a hypothetical CPG company. Since I love Poppi and I'm always down for a sweet treat, that's what I focused on - take a look above to see where this project took me!
badlands power tools
MIDE 304: Marketing Management
In Marketing Management, the culminating course for the MIDE Major, my team and I were tasked with creating a new power tool brand. After closely studying a Black & Decker Case Study and with the mindset that this tool brand would be competing directly with DeWalt, my team and I came up with the brand Badlands. This project was a challenge in putting myself into the mind of a consumer I'm not familiar with, and tackling a challenge I needed to research thoroughly before knowing how to approach. Click through to see our work! (Videos are not adapted)